Your next million customers aren’t on Meta.
We set up and run AppLovin as a net-new acquisition channel for consumer brands already scaling on Meta. Setup, creative and media, under one roof.
Examples of AppLovin video ad creative
Trusted by brands you’ve heard of
Backcountry, Sur La Table, One Kings Lane, Competitive Cyclist, Steep & Cheap, Fabletics, Seattle Coffee Gear, Colourclad, Spongellé, Gotstyle and Monica + Andy.
What we do
We’re an AppLovin growth agency. We run the channel end to end, so you get a second engine for new customers without adding headcount.
Setup, creative, bidding, optimization and scaling, all handled by one team. AppLovin puts full-screen video ads in front of over a billion daily mobile players, with a median watch time of 35 seconds. It reaches people Meta doesn’t, and most brands aren’t on it yet.
- 1B+ daily players
- 35s median watch time
- Core audience: women 30–45, the household’s main buyer
Already outperforming Meta and Google for brands you know.
AppLovin now drives 11–19% of new customer acquisition for the brands we work with, at a higher ROAS than Meta and Google.
How we work
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01
Setup
Account, pixel, catalog sync and third-party attribution, done right from day one.
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02
Creative
Full-screen video, end cards and product screens built for AppLovin, refreshed every week.
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03
Bidding & optimization
Campaign structure, goals, bids and budgets managed daily against your real numbers.
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04
Scale
We grow spend in controlled steps and keep performance steady as you scale.
Questions about AppLovin, answered.
What is an AppLovin agency?
An AppLovin agency sets up, runs and makes the creative for advertising on AppLovin, the mobile ad network whose Axon engine places full-screen video ads inside mobile games. Arc is a full-service AppLovin agency: setup, creative and media buying under one roof, for ecommerce brands already scaling on Meta.
Is AppLovin good for ecommerce brands?
For brands already scaling on Meta, it can be a major new channel. Arc helped Backcountry, Sur La Table and One Kings Lane launch AppLovin as a net-new acquisition channel. It is now their highest-ROAS acquisition channel, ahead of Meta and Google, and drives 11–19% of their new customer acquisition.
How is AppLovin different from Meta ads?
Meta ads run in a feed people scroll past. AppLovin shows full-screen video ads inside mobile games, between levels, across a network of 1B+ daily players, with a median watch time of 35 seconds. It runs alongside Meta rather than replacing it, and reaches buyers you aren’t already finding there.
Do AppLovin ads work for Shopify stores?
Yes. We connect your store’s pixel and product catalog to AppLovin so ads can show dynamic product screens pulled straight from your catalog. That setup is part of every Arc launch.
How long does it take to launch on AppLovin?
We start with setup and a first batch of creative built for AppLovin. Campaigns then run hands off for about seven days so the model can find your buyers, and from there we step up budget every few days with fresh creative every week.
What do you need from us to get started?
Access to your store and product catalog, your third-party attribution tool, and your brand assets. We handle the pixel, catalog sync, creative production and campaign setup.
Let’s build your next acquisition channel.
We take on a small number of brands each quarter. Tell us what you sell and what you spend on Meta, and we’ll show you what AppLovin could look like for you.